Market Sizing & Opportunity Analysis
We map patient populations, disease prevalence, diagnostic pathways, and treatment flows to give your commercial team a clear, defensible view of market potential — before and after launch.
- Global and regional market sizing (TAM & PAM)
- Patient population studies and disease prevalence analysis
- Diagnostics protocol and testing-to-treatment pathway mapping
- Market access landscape and coverage assessment
- ML-based market shift forecasting
Prescription & Sales Analytics
Track the performance of your brand in market with prescription analytics that go beyond total scripts — measuring new-to-brand, switches, persistency, and competitive share at a geography and physician level.
- Prescription trend analytics (TRx, NRx, NBRx)
- Physician targeting and segmentation
- Competitive share analysis and switch tracking
- Geography-level performance intelligence
- Field force effectiveness analytics
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Launch Intelligence & Competitive Tracking
We designed and delivered a global commercial insights platform that tracked site-of-service evolution, geographic performance, and competition with historic benchmarking across 30+ markets. We bring that same rigor to your launch.
- Launch readiness analytics and KPI framework design
- Competitive intelligence and market positioning
- Site-of-service evolution and care setting analysis
- Launch performance benchmarking (vs. analog launches)
- Commercial tactics modeling and scenario planning
Commercial Data Platform Strategy
We design and build commercial data platforms that integrate IQVIA, Symphony, claims, EHR, and internal data into a single, governed commercial intelligence layer — enabling faster decisions across brand, market access, and field teams.
- Commercial data architecture and platform design
- IQVIA, Symphony, SHA, MMIT data integration
- Commercial dashboards and self-service analytics
- Executive-level brand performance reporting
- Data governance and master data management
